Do you need fresh, actionable, innovative ideas?

BrainReactions exists to serve organizations that need to look both inside and outside themselves for ideas for new products, programs and promotion. No organization has a monopoly on thinkers or thought. Often, it is an idea from someone from outside the corporate environment, who has no particular interest in or knowledge about the organization who can provoke a turn to a new, winning way.

In addition to customizing, teaching, and facilitating “idea generation for innovation” sessions within organizations, BrainReactions provides “Outside Insight” for our clients, perspective that is intentionally external to an organization and its culture. BrainReactions brainstorms generate a huge number of ideas in a short period of time to stimulate an organization’s innovation process. The sheer volume of ideas produced in our work invariably gives rise to a number of good, actionable ideas for our clients.

How can BrainReactions help?

BrainReactions’ proven process and screened and trained pool of creative young consumers can help you:

• Fill your innovation pipeline with successful ideas from your most creative customers.
• Co-create products with Generation-Y, mainly 18 to 30 year olds.
• Create marketing campaign ideas that “stick” and spread virally through word-of-mouth.
• Brainstorm new patentable ideas to solidify your Intellectual Property portfolio
• Mobilize intellectual property by creating new applications for your technologies.

Every organization also needs to generate more and better ideas internally and from the valuable resource of their own employees. We can also provide “Inside Insight” services to you where we will develop an idea generation event, program, or system, and facilitate the generation of hundreds of ideas from inside your organization. We use many of the same tools and activities developed from hundreds of brainstorming sessions with a wide variety of clients to help you cultivate a culture of innovation through a proven process.

Contact Us to find out how we can help you with your Open Innovation, Customer Co-creation, Voice-of-the-customer and Front-end of Innovation needs. We will apply our proven tools, processes, people, and learning methods to help you generate ideas inside and outside of your organization.